|Social Media Engagement: Integrating social media into marketing strategy
The rate of exponential growth in social media surpasses that of any media to date.
The numbers of unique users across all online social networks is estimated to climb to a staggering 1.971 billion by 2015 - that's close to 30% of the world population in around a decade.
By comparison television took 13 years to reach a mere 50 million.
We now live in a totally wireless world and have relative autonomy in terms of how we consume media. Convenience and available technology are the catalyst to such change.
The metrics that are typically used for social media measurement fall broadly into two categories - behavioural and attitudinal metrics.
Behavioural metrics are the basic numbers behind a physical consumer response.
Success in social media is not found in how many people got the message; it's found in how many people thought the message was remarkable.
Attitudinal metrics are more qualitative in nature in that they consider consumer response in terms of what the consumer believes and feels towards a brand or product.
And, then there is engagement!
At the very core of the social media mantra is the premise that consumers love their brands, and that they need to do so in order for those brands to be successful.
At WOW-O-WOW we do not advocate science without art. We know that advertising uses a bit of both, particularly in the online context where creativity is unbounded.
Instead we recommend applying creativity within a framework of physical laws.
WOW-O-WOW provides the grounding for the social media context within the communication mix ... based on a deep understanding of consumers' "constantly changing & evolving" buying behaviour.
At WOW-O-WOW we believe social media is not a fad, that it is likely to be here to stay and that it will become a key component of the marketing strategy in the future.
WOW-O-WOW's steps towards successful marketing through social media channels are:
1. Always striving for reach
2. Building and refreshing memory cues
3. Incorporating recency planning tactics
4. Putting 'people' in the picture - while being 'social'
5. Planning for success
6. Broadly targetting
7. Starting slow
8. Monitoring competitor activity
9. Enabling employees of the organisation
WOW-O-WOW sums up social media implementation as
- a big juicy learning curve, and we are ravenous.
This epitomises WOW-O-WOW's belief that social media is here to stay and it WILL revolutionise the way we market.
At WOW-O-WOW we understand HOW we do so... with optimal efficacies.